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Holy Mother Public Relations, Inc.
10th Heaven
Empyrean

Meeting Minutes

Date:  February 6
Time:  10:53 am
Location:  10th Heaven conference room C, Empyrean building
Purpose:   Initial branding meeting with Eve, Helen of Troy, and continuation of Mary Magdalene campaign.

Attendees:                      

The Virgin Mary, Meeting Host 
Eve, New client
Helen of Troy, New client
Mary Magdalene, Client

Agenda:

1.  Brainstorm joint PR campaign for Eve and Helen
2.  Develop action plans for Eve and Helen of Troy
3.  Mary Magdalene continuation of action plan
4.  Develop possibilities for negative PR, maybe something new this time.

Discussion: 

1.  Mary discussed success re: her own case.  Talking points were her unexplained pregnancy and potential social disaster.  PR push.  Damage control.  Result: everybody thinks she’s a virgin and the daughter of her own son.  She is now widely esteemed with stellar poll numbers particularly in Latin America and parts of Europe.

2.  Discussed efficacy of article placement in cross-platform media outlets except billboards; speaking engagements (appearances in dreams, visions, usual platforms), charity functions, direct marketing, and crisis management.  Possible planting of artifacts in archeological sites.  Problem, Eden: fictional.

3.  Eve.  Primary problem — blamed for fall of humanity.  Expulsion from garden.  Also, labor pains.  Discussed fault of serpent and Adam complicity.

4.  Helen of Troy.  Blamed for Trojan war / fall of Troy, labeled a runaway wife but was kidnapped.  Fault: Aphrodite.  Also, Menelaus not most ideal husband.  And Helen from Sparta not Troy.

5.  Mary Magdalene.  Reputation as notorious prostitute.  Victim of slander, possibly at the hands of Martha (sister).  In later stages of PR campaign.  Discussed her campaign as example for new clients Eve and Helen.  Success of Da Vinci Code campaign.

Action Items:

1.  Contact apple growers associations in top ten apple producing countries for possible promotional opportunities, or photo ops with focus on developing a more positive association between the apple and Eve (tree of knowledge) & Helen (apple of discord.)

2.   Brainstorm negative PR campaigns for Adam, Serpent, Menelaus, Aphrodite, and Martha (litigious).  Send intern to look through garbage of each.  Have paparazzi follow.

3.  Possible ad campaign promoting benefits of epidural anesthesia.  (Eve)

4.  Helen, face of international shipping?  Research availability of 1000 ships for possible televison commercial, print media, and viral you tube video.

5.  Mary Magdalene, The Da Vinci Code part 2?  Check availability of Dan Brown, Tom Hanks.

6.  Develop app for Da Vinci Code part 1.

 
Minutes typed by: Joseph
Approved by:  Mary, Virgin and CEO